At the invitation of the Hong Kong Polytechnic University (School of Design), the head of education (CnC) Ma Kin-chung shared his experience of promoting Chinese culture via design to the students. By the personal experience being fond of Chinese culture, Mr. Ma encouraged the students to approach and study their research subjects from different perspectives in hopes of deepening the experience. Based on various achievements the CnC and education team accomplished, Mr. Ma demonstrated different attempts in design catering to different target audience.